Yesterday I noticed that GoogleRanking.com was siiting in the drop lists, and I must confess I was tempted. I'm not quite as fearful of names containing trademarks as most domainers, and I have owned a few in the past without any problems. One example is SonyVideo.com. Sony is a made up word, and it is heavily trademarked. In order to avoid problems, you need to follow a few rules. Things you must do -
- State that you have no connection with the trademark holder or its affiliates
- Affirm that you recognise the trademark, and the right of the owner
- Provide clickable links to a few of the owner's pages that are related to the keywords in the domain name
- Be prepared to transfer the name without charge should the owner request it
All of those should be prominent on the index page of the website.
Things you should no do -
- Seek to gain any revenue from the trademark holder as a result of using the name
- Attempt to sell the name to the trademark holder
- Include any sponsored links to any products that are in competition or related to the TM holder.
Whilst "google ranking" would appear to be a nice keyphrase, I found it difficult to think of any way to monetise the name and gain a reasonable return. In view of this, I decided not to register the name.
Please remember that these comments are based on my limited knowledge, and that I have no legal training.