Traditionally early mornings have been a time for research and exploration, and not too much analysis. This morning I looked at the site stats for a number of my sites including this one - The Name Stag. It's a fairly recent registration for me, and I should have looked in the wayback machine to see if it had any previous incarnations. A look at the 404 traffic, and a site listing on Google - Name Stag listed pages - shows that it was a sales site for clothing name tags, and that there are a lot of pages listed. Ignoring these is a massive waste of resources, so I'm going to have to customise the 404 page in the cms. Name tags and domain names are two very different products, and it will require a bit of thought to decide on the best design for a page. If I assume that most of the 404 traffic will come from historic listings, then I have to decide on the best way to help people looking for name tags. A Google search box would probably be a good start, but how can |I help my domaining income with this traffic. There are probably three major groups of people looking for name tags - mothers, sports people, and travellers. There is also another interesting group - people organising business conferences.
One of the advantages in being a domain name investor is that I have a wide selection of domain names to promote. Unfortunately, kids and gaming is not a market in which I invest, so I'll miss on on the primary traffic - the naming of schoolwear. I've got some natural health names, and the products and advice on those should be of interest to the mums. Travel is another interest of mine, so I can include those.
The most advantageous for me would be the conference organisers. Business people starting new ventures, or wanting to expand existing businesses, often attend conferences, and they are often buyers of domain names. They are quite hard to find, and I might try to build a sub-section of The Name Stag to attract them. I don't like spamming or what is euphemistically called "outbound marketing". Tags are associated with html and blog pages, so maybe a collection for name tags would be a great addition, and a better target for 404 traffic. I think that is a project for next week though.