I've spent some time considering the best way to park a domain name to attract potential buyers, and stimulate offers. Having put some effort into pushing traffic to the name, I'd like to retain this if possible after the name has been sold. Hosting a domain in a registrar's market place is a quick and easy option, but the registrar gets all the benefits from the traffic. Hosting the name as an add-on in a multi-domain hosting plan is another option. However, there is quite a server overhead if you have a few hundred names, and it can push up the cost of the hosting. Another alternative is a VPS, but that involves more complex server management. None of these options allows for the retention of the traffic after the sale of the name.
I'm going to explore a technique that I'm going to call "Fox Foo", primarily because I own the .com domin name, and it's a nice aliterative couplet. The "flannel" justification for this name derives from the use of "foo" as a name for supporting variables in programming, and of course, the fox is a cunning and oportunistic animal. "Fox Foo" is therefore the cunning use of supporting names to promote primary websites.
The fundamental structure of FoxFoo.com is pretty simple. The main index page welcomes visitors, and provides a bit of information about the concept. There is also a list of the promoted keyphrases on the index page. The keyphrase is used instead of the domain name to enable the descriptive page to be left online after the name has been sold. For the purposes of this project I will use the name Wet Nursing.com as an example. The wet nursing information will be set up in a sub-directory called wet-nursing, and associated images and banners can be included in this directory. If a standard template is used, the css can be contained in the root Fox Foo root directory. After the sale of the name, the link to the sale page in the registrar's market place can be removed. Links to related domain names can be left on the page to help with future realated sales. URL forwarding is used to send direct navigation surfers to the sub-directory. This reduces the load on my DNS hosting.